The War in the East Professional Boxing Event and PowerBar Sports Nutrition Promotion held at the Doubletree Pittsburgh/Monroeville Convention Center on May 20th and 21st, 2010. I hosted a vendor booth for one of my sponsors, PowerBar, that ended up being wildly successful. The PowerBar booth was present during the weigh ins and also during all of the professional fights. This event was a great opportunity to interact with many amazing athletes and consumers to build brand awareness and gain product feedback.

There were well over 2,000 people in attendance, including, but not limited to:  singer/song writer, Margo B, who sang the national anthem,  Hip-Hop icon, DJ Biz Markie, who also has a cartoon on national TV, as well as a comedy sitcom , model/actress “Bella” Lisa Smith,  former Pittsburgh Steeler and current Judge, Dwanye Woodruff, and former Pittsburgh Steeler, Chuck Sanders. Also, there were five professional fights, with one of them being a World Boxing Foundation All Americas Light-Heavyweight Championship title fight.  I had a great time working at the PowerBar booth, alongside of friends, world champion boxers, the WAR Girls, the Miller Girls, and my girlfriend, who was also a WAR Girl. There was a great article about the event published in the Pittsburgh Courier; Saunders pulls ‘trifecta’ by promoting, managing and winning at his own event.

RAYCOWAR PROMOTIONS PRESENTS… three World Boxing Foundation championship bouts, 21 May, 7pm. Title bouts include a Light Heavy-weight bout featuring Pittsburgh’s own, WBF Champion, Rayco “WAR” Saunders and a Cruiser-weight bout featuring Johnstown’s, WBF Champion, Andres “Taylor Made” Taylor.

2x PA Jr. Golden Glove Champion and 2007 Ring Side World Champion Jaque Lutz and some of the WAR Girls promoting PowerBar products during the weigh ins

The PowerBar Table during the Weigh Ins

The Miller Lite girls and I promoting PowerBar at the professional boxing fight on May 21st!

My girlfriend Coco, 2x PA Jr. Golden Glove Champion and 2007 RingSide World Champion Jaque Lutz, and another one of the WAR Girls promoting PowerBar during the fights

Billie Jo (Miss Hawaiian Tropic Finalist), Jaque Lutz (2x PA Jr. Golden Glove Champion and 2007 RingSide World Champion), my awesome training partner, and my girlfriend Coco promoting PowerBar during the fights

The Premier Fight: Rayco “War” Saunders defended his WBF light heavyweight title by stopping Bruce Rumbolz, of Sterling, Ill., in the eighth round

My girlffriend Coco and I. She worked and helped out with the event as a VIP Host

My friend D and I. She was a big help throughout the event.

Coco and I after a very successful event!

Make sure to check out the all new 100% Natural PowerBar Pure & Simple Energy Bar and also the PowerBar ProteinPlus® protein bar, with 30 grams of protein.